Basics of Visual Merchandising and Store Design


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The primary aim of ‘Visual Merchandising’ is on the visual presentation of goods in retail stores.  Hence, the Visual Merchandising lays stress upon visual elements as they help to seize the attention of consumers.  So, Visual Merchandising can be defined as the finest presentation of merchandise using a balance of color, coordination, accessorization and self-explanatory displays.  Therefore, Visual Merchandising is a merchandising technique that involved the effective use of visual elements.  Here, visual elements refer to lighting, colors and signage.

So, visual merchandising is the art of using visual communications in the designing of an environment.

The following objectives are included in our Latest PowerPoint Presentation:-

  • Explain What Is Visual Merchandising
  • Explain Relation between VMD and Sales Performance
  • Explain the Elements of Visual Merchandising
  • List the Tips for Effective Window Display
  • Explain Relation between VMD and Store Layout
  • Describe the Types of Store Layouts
  • List the Objectives of the Store Front Design
  • Explain How to Balance the Trade-offs in Store Design
  • List the Elements of Exterior and Interior Store Design
  • Explain the Considerations for Store Interior Design
  • List the Characteristics of a Good Store Design
  • List the Indications of Space Problem
  • Explain Role of Space Management in VMD & Store Design
  • Explain Use VMD & Store Design to Influence Consumers
  • List the Factors Influencing VMD and Store Design


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