Business to Business Marketing


File Size: 6.59 MB

File Type:icon

Number of Slides: 80 Slides

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Originally, business to business marketing started as a special case of marketing, heavily borrowing concepts and techniques from consumer marketing. Business to business marketing has evolved into a mature marketing discipline, with a distinct identity, separate from consumer marketing. The importance of business to business marketing is often underestimated. Successful application of business to business marketing concepts and methods requires insight into the characteristics of business to business market and how they shape business to business marketing approaches.

The following objectives are included in our Latest PowerPoint Presentation:-

  • Business-to-Business basics
  • Making sense of customers and markets
  • Business-to-Business marketing – International
  • Business-to-Business marketing specifics
  • Business-to-Business marketing models
  • Strategies Business-to-Business management
  • Marketing evaluation and control
  • Implementing a value-creating organization


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