Advertisement Management


File Size: 4.79 MB

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Number of Slides: 95 Slides

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The word ‘Advertising’ is derived from the Latin word, ‘Ad vertere’ which means “to turn to”.  Thus, advertising is any paid form of non-personal presentation and  promotion of ideas, goods or services by an identified sponsor.  It is an extremely powerful tool for communicating to the masses and hence to potential customers. It has proven to be a vital marketing tool to help sell goods, services, images and ideas by using channels of information and persuasion.

The following objectives are included in the Latest PowerPoint Presentation:-

  • Describe in brief the history of Advertising
  • Explain what is Advertising Management
  • Describe the Advertising Management Process
  • Describe the various media options
  • Differentiate between Left – Right Brain Ads
  • Explain the Persuasion Process of Advertising
  • Explain the various Strategies for Demand Generation
  • Describe the Types of Advertising
  • Explain what is Global Advertising
  • Explain what is Relationship Marketing


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