Brand Leadership


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Number of Slides: 166 Slides

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Brand is a promise that the product will perform as per the customer’s expectations. It shapes customers’ expectations about the product. Brands usually have a trademark which protects them from use by others.

The following objectives are included in this Presentation:-

  • What is a Brand?
  • Building a Brand
  • Making of market leaders
  • Making of Brand leaders
  • Brand leadership tasks
  • Brand identity
  • Key to Brand leadership and growth
  • Value proposition
  • Brand architecture
  • Advertising
  • Strategies of Brand leaders
  • Why some Brands fail?


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