Description
Brand is a promise that the product will perform as per the customer’s expectations. It shapes customers’ expectations about the product. Brands usually have a trademark which protects them from use by others.
The following objectives are included in this Presentation:-
- What is a Brand?
- Building a Brand
- Making of market leaders
- Making of Brand leaders
- Brand leadership tasks
- Brand identity
- Key to Brand leadership and growth
- Value proposition
- Brand architecture
- Advertising
- Strategies of Brand leaders
- Why some Brands fail?
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