Consumer Behaviour


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Number of Slides: 231 Slides

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‘Consumer Behavior’ involves studying the processes a consumer uses to make purchase decisions, to dispose of purchased goods or services and study the factors that influence purchase decisions and the use of products.

There are different kinds of people in this world. Likewise, while trying to sell a product or service, you should bear in mind that there are as many different kinds of consumers. So, while trying to sell to a consumer you should vary your approach depending upon the reason for which the consumer is buying as well as the type of consumer.

The following objectives are included in this PowerPoint Presentation:-

  • Explain What is meant by Consumer Behavior
  • Describe the Types of Consumers
  • Explain Why do Consumers Buy
  • Explain the Importance of Consumer Behavior
  • Explain Role of Consumer Behavior in Loyalty
  • Explain the Model of Consumer Behavior
  • Explain Steps of Decision-Making Process
  • Explain How to Reduce Cognitive Dissonance
  • Explain Consumer Involvement in Buying Decisions
  • Explain the Types of Consumer Buying Decisions
  • Explain the Factors Influencing Consumer Behavior
  • Explain Role of Consumer Behavior & Satisfaction
  • Explain Role of Consumer Behavior for Relationship
  • Explain Role of CRM in Consumer Behavior
  • Explain Role of Consumer Behavior & Value Drivers


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