Blue Ocean Strategy


File Size: 9.84 MB

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Number of Slides: 246 Slides

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To succeed in any business, an organization and its management should always try to adopt a strategy such as the ‘Blue Ocean Strategy’ to rid itself of the tough competition and create a new free market space for itself.  The concept of ‘Blue Ocean Strategy’ was developed by W. Chan Kim and Renée Mauborgne. They first presented the concept of ‘Blue Ocean Strategy’ in their bestselling book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

The following objectives are included in the PowerPoint Presentations:-

  • Explain Who developed the Blue Ocean Strategy
  • Explain What is a Business Universe
  • Differentiate between Blue Ocean and Red Ocean
  • Describe the Importance of Blue Ocean Markets
  • Explain Key Terms Related to Blue Ocean Strategy
  • Describe Ways to Create Blue Oceans
  • Explain Steps to Create a Blue Ocean Strategy
  • List the Blue Ocean Strategy Tools
  • Explain What is Meant by Value Innovation
  • Explain What is Tipping Point Leadership
  • Explain What is the ERRC Grid
  • Explain the Use of the Buyer Utility Map
  • Explain Steps for Strategy Reorientation & Execution
  • Describe How to Choose Right Strategic Approach
  • List the Core Values to Drive Innovation


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