Description
Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products.
Hence, sales promotion represents all of the communications that a marketer may use in the marketplace.
When you place your sales promotions at off-season or off-peak times, it helps to solve many sales promotion management issues such as lack of resources and conflicting promotions. Also, the staging of your sales promotion during these off-season times can bring additional economic benefits to your company by attracting new activity and customers in an otherwise quiet time.
The below objectives are included in this Presentation:-
- Explain what is meant by Sales Promotion
- Describe the elements of Sales Promotions Management
- Discuss the role of Product in Sales Promotion Management
- Identify the steps of Sales Promotion Planning
- Explain the principles of Sales Promotion Management
- Recognise the ‘5Ws’ of Sales Promotion Events
- Identify the tools of Sales Promotion Management
- Describe the process of Sales Promotion Management
- Explain how to achieve the Right Sales Promotion Mix
- Explain the methods for Evaluation of Sales Promotion
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