Sales Promotion Management


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Number of Slides: 173 Slides

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Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products.

Hence, sales promotion represents all of the communications that a marketer may use in the marketplace.

When you place your sales promotions at off-season or off-peak times, it helps to solve many sales promotion management issues such as lack of resources and conflicting promotions. Also, the staging of your sales promotion during these off-season times can bring additional economic benefits to your company by attracting new activity and customers in an otherwise quiet time.

The below objectives are included in this Presentation:-

  • Explain what is meant by Sales Promotion
  • Describe the elements of Sales Promotions Management
  • Discuss the role of Product in Sales Promotion Management
  • Identify the steps of Sales Promotion Planning
  • Explain the principles of Sales Promotion Management
  • Recognise the ‘5Ws’ of Sales Promotion Events
  • Identify the tools of Sales Promotion Management
  • Describe the process of Sales Promotion Management
  • Explain how to achieve the Right Sales Promotion Mix
  • Explain the methods for Evaluation of Sales Promotion


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