Corporate Social Responsibility


File Size: 2.49 MB

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Number of Slides: 84 Slides

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Good business is also about establishing customer-friendly images in a manner that highlights values such as reliability, trustworthiness, quality, economy and durability. These values evolve our time and are underpinned by a sustained relationship of confidence

Brand equity and positioning so generally depend upon the successful merchandizing of products and their images.

The following objectives are included in this Presentation:-

  • Introduction to Corporate Social Responsibility (CSR)
  • Perspectives on CSR
  • CSR and Competiveness
  • Conceptualizing and development debate
  • Understanding local values, culture and traditions
  • Corporate culture and CSR
  • Managing CSR
  • CSR in global context
  • Criticisms and concerns


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