Description
Good business is also about establishing customer-friendly images in a manner that highlights values such as reliability, trustworthiness, quality, economy and durability. These values evolve our time and are underpinned by a sustained relationship of confidence
Brand equity and positioning so generally depend upon the successful merchandizing of products and their images.
The following objectives are included in this Presentation:-
- Introduction to Corporate Social Responsibility (CSR)
- Perspectives on CSR
- CSR and Competiveness
- Conceptualizing and development debate
- Understanding local values, culture and traditions
- Corporate culture and CSR
- Managing CSR
- CSR in global context
- Criticisms and concerns
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