Market Segmentation


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Number of Slides: 94 Slides

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“Market Segment is the process of splitting customers, or potential customers, in a market into different groups, or segments”.Customers, therefore segment themselves and what the company must focus on and understand the needs that customers are seeking to satisfy and, in doing so, understand the motivation that drive the choices made by customers.

The following objectives are included in our Latest PowerPoint Presentation:-

  • Preparing for market segmentation
  • Scope of Segmentation
  • Portraying how a market works and identify decision-makers
  • Developing a representative sample of different decision-makers
  • Accounting for the behavior of decision-makers
  • Forming market segmentation
  • Determining the attractiveness of market segments
  • Assessing company competitiveness and the portfolio matrix
  • Realizing the full potential of market mapping
  • Predicting market transformation
  • Setting market objectives and strategies
  • Organizational issues on market segmentation


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