Psychology for Product Managers & Entrepreneurs


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Number of Slides: 159 Slides

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Understanding the psychology of consumers is important for any organization to become successful.  Today every company needs to advertise its product to inform the customers about the product, increase the sales, acquire market value, and gain reputation and name in the industry. Every business spends lot of money for marketing or advertising their products but the money spent will lead to success only when the best techniques of marketing are used for the product. Some very common and most used techniques used by the marketers to get desired results.

The following objectives are included in this presentation:-

  • Describe Marketing of Products/Services Using Psychology
  • Explain What is Effective Product Design
  • Explain Features of a Good Product Design
  • Describe How to Use Psychology to Manipulate Prices
  • Explain How Customers Make Buying Decisions
  • Explain Persuasive Consumer Communication in Marketing
  • Describe Need for Personality in Building Teams
  • Explain Determinants of Personality
  • Explain the Different Types of Personality
  • Explain Use of Personality Tests for Building Teams


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