Services Pricing & Revenue Management


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Service price is the amount of money or goods for which a service can be bought or sold.

Hence, it is a measure of the value of the service in monetary or financial terms.

So, service price is value measured by what must be given, done or undergone to obtain something. Service price is also the marketing variable that can be changed most quickly, such as in reaction to a competitor price change.

The following objectives are included in this Presentation:-

  • Explain What is Service Price
  • Explain How to Increase Value of Service
  • Explain Types of Service Pricing Objectives
  • Explain Economic Factors Affecting Service Pricing
  • Describe Process of Services Pricing Strategy Formulation
  • Explain Pricing Strategy for Services
  • Describe Why Competitor Analysis for Services Pricing
  • Explain What is Price Elasticity of Supply
  • Explain Types of Service Pricing Models
  • Explain Factors Affecting Services Revenue Growth
  • Explain Costs to Consider in Services Revenue Management
  • Explain How to Decrease Costs of Providing Services
  • Describe the Strategies for Revenue Growth
  • Explain Expenditure Types in Service Organizations
  • Explain Role of Revenue Management in Service Operations


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