Category Management


File Size: 7.05 MB

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Number of Slides: 198 Slides

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Category Management can be defined as:

“The distributor/supplier process of maximizing sales and profits while enhancing product value and customer experience by managing categories as SBUs and producing enhanced business results by focusing on delivering customer value”.

The following objectives are included in our Latest PowerPoint Presentation:-

  • Explain What is a Category
  • Define Category Management
  • Explain What is Category Management
  • Describe the Basic Principles of Category Management
  • Explain the Components of Category Management
  • Explain the Steps of Category Management Business Process
  • Describe the Components of Category Role
  • Describe the Components of Category Strategy
  • Explain the Various Sub-category Strategies
  • Explain the Steps for Category Tactics and Execution
  • Describe How to Successfully Implement Category Strategy
  • Explain What is a Tactogram
  • Explain What are Category Captains
  • List the Benefits of a Category Manager
  • Describe the Important Meetings of Category Management


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