Description
Effective and efficient store operations and store management play a crucial role in the success of any retail business.
The various store management and store operations factors that may affect the customer’s buying decision such as follows:
- Store Display and Presentation of Products
- Ambience of the Store
- Customer Treatment
- Store Design and Layout
- Other Factors such as discounts, coupons, exchange offers etc.
The following objectives are included in this Presentation:-
- Explain the Various Elements of Retail Store Operations
- Explain What is Store Design and Layout
- Explain the Types of Floor Plans
- Explain What are Planograms
- Explain the Types of Visual Product Placement
- Explain the Role of Signage in Retail Stores
- Explain the Role of Coupons in Retail Marketing
- Explain What is Guerrilla Marketing
- Explain What is Impulse Buying
- Describe the Responsibilities of a Store Manager
- Explain the Purpose of Mannequins In Retail Stores
- Explain What is Up Selling
- Explain What is Inventory Management
- Describe Factors Affecting Buying Decision of Customers
- List Tips for Efficient Store Operations and Management
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